Project beneficiaries are trained in marketing planning

Vushtrri, Skënderaj, Lipjan, Shtime, Viti and Kamenicë

IADK has organized two-day training in terms of marketing for all grant beneficiaries, supported in 2020/21, in the municipalities: Vushtrri, Skenderaj, Lipjan, Shtime, Viti and Kamenica.

During these trainings the beneficiaries were introduced to the basic concept of marketing in order to facilitate market access for the sale of agricultural products. Depending on the beneficiaries activities, the marketing trainings have been adapted, giving concrete examples by sectors what actions the beneficiaries should take in order to have easier production planning and to relate in advance to the market where their products will be sold.